Bottles on Purpose

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Bottles on Purpose

Bottles on PurposeBottles on PurposeBottles on Purpose
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Our Story

I returned to work at 10 weeks postpartum with my oldest son. It was the hardest week of my life up until that point. I had to commute 54-miles, one way, to a career I had built in the NICU. I LOVED my job, but I also loved my brand-new baby, and I especially loved breastfeeding him. 


Breastfeeding was so important to me but being able to leave him with a bottle was crucial. That first week home, after 3 x 12-hour days away from him, he resisted breastfeeding. I started to panic and then remembered everything I already knew about infant feeding... 

  • His feeding was still reflexive
  • He didn't just 'forget' how to breastfeed
  • How I was feeding him mattered
  • The environment mattered
  • Hunger mattered, but it wasn't everything 
  • His stress and frustration mattered
  • And more...


We both took a deep breath and within 5 minutes he was breastfeeding like a champ again. Balancing breast and bottle feeding was never an issue again for the two of us. Nor was it an issue when I had to leave my second son for a 3-day work trip when he was just 12 weeks old. Or when my third son would stay home with a babysitter while I went to yoga or out for date night. 


I never expected to dedicate my life's work to helping breastfeeding families whose babies were struggling to take a bottle. This path really found me. However, I know exactly what it feels like to need (and want) your breastfeeding baby to take a bottle. I won't stop helping families until there isn't one breastfeeding family in the world struggling with bottle feeding and the urban legend of 'bottle refusal' is gone. 

~ Shannon

Meet the creator of Bottles on Purpose

Creator of Bottles on Purpose, Shannon Usher

Shannon Usher, MSOT, OTR/L, CNT, NTMTC

Shannon Usher is the creator of Bottles on Purpose and owner of Peaceful Infant. Shannon has specialized in infant development and feeding since her first day stepping into her dream job in the NICU in 2012. 


Since that time Shannon's career has taken her many places, all contributing to the holistic point of view provided in Bottles on Purpose. She has had the opportunity to present nationally and internationally on numerous topic related to  neonatal and neurobehavioral development and oral feeding. She has worked in the NICU, PICU, pediatric acute care, outpatient feeding therapy settings and opened Peaceful Infant after recognizing an urgent need in her local community to support moms and babies with feeding difficulties whose only alternative support was going to the emergency room. 

Shannon Usher, creator of Bottles on Purpose

Using the advanced knowledge she had gained in both breast and bottle feeding while working in the NICU, as well as an in depth understanding of the Newborn Individualized Care and Assessment Program, Neuro-developmental Treatment, infant reflexes and multiple motor learning theories, Shannon created a 3-Day system designed to resolve bottle refusal in the breastfeeding babies she was working with. The system, Bottles On Purpose worked and she used it again and again. Fast forward 4 years and Shannon turned this system into a comprehensive and innovative  on-line course that is available worldwide to help breastfeeding families struggling to incorporate bottles


Shannon is also a mom a 3 boys and lives with her family in Georgia. 

Learn from Shannon

Stop googling 'breastfeeding bottles' and get the answers you really need

Shannon Usher, creator of Bottles on Purpose playing with a baby
Neonatal Massage: What, How, and Why When you've tried everything and your baby still won't take a bottle Debunking NICU myths with Evidence and Finesse

Reach out to Shannon today!

I would love to learn more about you and your unique family

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Better yet, call or text me directly!

719-678-1133

Email is awesome too

Shannon@peacefulinfant.com

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