Our Story

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Shannon Usher is the creator of Bottles on Purpose and owner of Peaceful Infant. Shannon has specialized in infant development and feeding since her first day stepping into her dream job in the NICU in 2012. 

Since that time Shannon's career has taken her many places, all contributing to the holistic point of view provided in Bottles on Purpose. She has had the opportunity to present nationally and internationally on numerous topic related to  neonatal and neurobehavioral development and oral feeding. She has worked in the NICU, PICU, pediatric acute care, outpatient feeding therapy settings and opened Peaceful Infant after recognizing an urgent need in her local community to support moms and babies with feeding difficulties whose only alternative support was going to the emergency room. 

Using the advanced knowledge she had gained regarding breast and bottle feeding while working in the NICU, as well as an in depth understanding of the Newborn Individualized Care and Assessment Program, Neuro-developmental Treatment, infant reflexes and multiple motor learning theories, Shannon created a 3-Day system designed to resolve bottle refusal in the breastfeeding babies she was working with. The system, Bottles On Purpose worked and she used it again and again. Fast forward 3 years and Shannon turned this system into a comprehensive and innovative  on-line course that is available worldwide to help breastfeeding families struggling to incorporate bottles

Shannon is also a mom a 3 boys and lives with her family in Georgia.